Internet Strategies

While the Internet is now a mandatory venue for any serious marketing effort, many companies have a difficult time reconciling their offline business practices with their online presence. Wire Creative's team of designers, programmers and strategists can help focus on the best way for the Internet to supplement your workflow, deliver your message directly to your desired target market, and track the efficacy of your communications efforts. We can also analyze your infrastructure and develop applications that reduce busy work and free your employees for more creative tasks that increase productivity.

Web Site Design & Development

With so many out-of-the-box, cookie-cutter web sites crowding the information highways, a distinctly designed and carefully tailored web site can speak volumes about your company's professionalism and integrity, and clearly announce your intention to surpass expectations in your service to clients. For clients with pre-existing identity materials, Wire Creative can expand on established motifs and create a web presence that organically integrates itself into your previous marketing campaigns. New and reimagining companies can also employ Wire Creative for full corporate identity development, including logos, typefaces, color schemes and style usage guidelines.

We believe that the design of a web site must faithfully serve function, preferring clean and intuitively navigable user interfaces for powerful and effective online applications. Wire Creative is adept at appealing static content production, but also specializes in dynamic database-driven tools, such as blogs, galleries, user management consoles, and integrations with external software applications. Flash animations are a popular frill in both high-end and low-end web sites. Although Flash is often garishly misused and non-functional, skillfully planned Flash can add atmosphere and increased interactivity to the web browsing experience.

Web Site Management & Maintenance

Many companies need a web site to stay competitive, but few can spare the resources to keep their online content fresh and relevant to their target market. Wire Creative can fill the communication gap by maintaining online content without distracting your employees with unfamiliar software and processes. Keeping your web site fresh can be as simple as sending Wire Creative an e-mail. Busy companies can also employ Wire Creative to manage online content, which is different from maintenance in that Wire Creative act not as mere conduits to the web, but as "editors," planning and creating new content on deliberate schedules.

Web Site Repair

Older web sites may adequately serve a company's business prerogatives, but in many cases older sites may contain outdated or broken code that result in frequent user errors, long page loads, and dead ends. Wire Creative can explore your web site's code and fix minor bugs to major errors.